Differential in the media: How to think about AI

Differential’s Managing Director Clayton Peister and Matt Ballesty talk AI and how to frame the benefits of AI.

Casino AI splits into pattern matching (predicting player value, churn, fraud) and pattern discovery (finding natural player clusters). The killer app is mass personalization — learn from known players, tailor offers to everyone else. But the key caveat: AI today sharpens assumptions, it doesn't make creative leaps like designing a campaign from scratch.

Read the article at https://asgam.com/2024/08/28/how-to-think-about-ai/