We are proud of our engagement approach which prioritizes long-term adoption of recommendations

All of our engagements are rooted in deep analysis. Our analytical approach is built on top of a library of unique, road-tested analytics. Based on this analysis we highlight the opportunities or gaps in the business and recommend the strategies to capture these opportunities. Rubber hits the road with tactical initiatives; we have an deep library of proven campaigns and initiatives. Last we help the team adopt the code, models, and initiatives required to execute. (See a stylized example)

Process Grid
1
Step 1

Data

We start with the lowest-level data, working with your team…

We start with the lowest-level data, working with your team to collect rating sessions, demographics, direct marketing invites, and promotions.
2
Step 2

Analysis & Modelling

The key step: unique, road-tested IP for benchmarking…

The key step: unique, road-tested IP for benchmarking and identifying opportunities across the casino floor.
3
Step 3

Recommendations

We identify high-level objectives and recommend strategies…

We identify high-level objectives, recommend strategies, and draw on our proprietary campaign library to deliver results.
4
Step 4

Deployment

Ideas are easy, slide decks are easier…

Ideas are easy, slide decks are easier. We support the property's team from configuring the machine learning server, adopting AI models through to campaign design and testing.

Fictitious example illustrating how we go from analysis to recommendations

Example Engagement

Example Engagement

Through analysis we identify the opportunities and strategies to capture that upside

Through analysis we identify the opportunities and strategies to capture that upside

We develop specific tactical initiatives

We develop specific tactical initiatives

Initiatives are built on top of our campaign library and repository of proven casino models

Initiatives are built on top of our campaign library and repository of proven casino models

We then repeat this process for each segment

We then repeat this process for each segment

FAQs

Does my data need to be perfect?

No. We work with your team to pull the needed data. Many properties find that the process of extracting data and engaging with the team is a helpful process in and of its self.

Do I need to invest in technology?

No. We align the recommendations and initiatives with the properties capabilities. The goal is to deliver initiatives the property can sustain on its own.

Do I need to change my process and SOPs?

No. In our experience, forcing this requirement is the number one impediment to success. Instead we twist the recommendations to fit with your operations.

Does Differential Labs only work with large operators?

No. We cover the gauntlet from large Asian casinos to mid-sized regional and tribal operators. We also work across verticals and geographies with active projects in Asia, the US, Europe, and the Middle-East focused on casino, iGaming and sports-betting.