Finding the reward in reinvestment
A Manila casino was spending heavily on casino marketing but with increasingly lower ROI
Engagement Frustrated by 3 % pts increase reinvestment with little incremental lift, the management of a major casino in Manila engaged Differential Labs to help lift marketing ROI.
What we did Differential dove deep into the property’s database and discovered that marketing ROI was being diluted by a group of time-constrained weekday patrons. Differential helped the property deploy a predictive model to identify time-constrained patrons and rethink the direct marketing audience. Leveraging our shelf campaign library, Differential help craft offers which aligned T&Cs with upside.
Impact A 2% pts decrease in reinvestment (eg from 24% to 22%) with sacrificing frequency.
